KORXONALAR FAOLIYATIDA INNOVATSION MARKETINGNI JORIY ETISHNING NAZARIY- METODOLOGIK ASOSLARI
- Authors
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Hilola Nutfilloyevna Abdullayeva
Author -
Sarvinoz Asrorovna Raxmonqulova
Author
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- Keywords:
- innovatsion marketing, raqamli marketing, marketing strategiyasi, sun’iy intellekt, big data, iste’molchi xulq-atvori, omnikanal marketing, qiymat yaratish, raqobat ustunligi, raqamli iqtisodiyot.
- Abstract
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Mazkur tezisda korxonalar faoliyatida innovatsion marketingni joriy etishning nazariy va metodologik asoslari keng tartibda yoritilgan.
- References
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4. Narzieva, D. M., & Kudratov, A. D. (2021). the importance of digitalization of the economy and priorities in Uzbekistan. World Economics and Finance Bulletin, 2(2), 9-13.
5. Нутфиллоевна, А. Ҳ. (2024). Корхоналар фаолиятида инновацион маркетинг дастурларидан фойдаланиш амалиётининг ривожланиш тенденциялари. Raqamli iqtisodiyot (Цифровая экономика), (7), 67-75.
6. Nutfulloyevna, A. H. (2022). Innovative Approaches to the Use of Digital Technologies in the Economy. EUROPEAN JOURNAL OF INNOVATION IN NONFORMAL EDUCATION, 2(12), 141-144.
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- Published
- 2026-01-05
- Section
- Articles