KORXONALAR FAOLIYATIDA INNOVATSION MARKETINGNI JORIY ETISHNING NAZARIY- METODOLOGIK ASOSLARI
Keywords:
innovatsion marketing, raqamli marketing, marketing strategiyasi, sun’iy intellekt, big data, iste’molchi xulq-atvori, omnikanal marketing, qiymat yaratish, raqobat ustunligi, raqamli iqtisodiyot.Abstract
Mazkur tezisda korxonalar faoliyatida innovatsion marketingni joriy etishning nazariy va metodologik asoslari keng tartibda yoritilgan.
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