THE ROLE AND IMPACT OF ARTIFICIAL INTELLIGENCE IN THE FINANCIAL SERVICES SECTOR
Keywords:
artificial intelligence, financial services, digital banking, data analytics, innovative technologies, Bulder Bank, Quicken Loans.Abstract
This article examines the current state, opportunities, applications, and future prospects of artificial intelligence (AI) technology in the financial services sector. Based on the results of a qualitative study conducted in collaboration with financial institutions and technology companies, the practical applications, challenges, and economic impact of AI systems are analyzed.
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