OPTIMIZATION OF PURCHASE RATIONALITY THROUGH ARTIFICIAL INTELLIGENCE TECHNOLOGIES

• Yulduz Alisher qizi Irgasheva

  Author

This article analyzes the theoretical and practical aspects of optimizing purchase rationality through artificial intelligence technologies. The study examines the influence of machine learning, predictive systems, recommendation algorithms, and digital analytical tools on consumer decision-making processes. Special attention is given to expense management, product comparison, and improving financial efficiency through AI-based technologies.

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