LINGUOPRAGMATIC FEATURES OF ARTIFICIAL INTELLIGENCE DISCOURSE IN THE UZBEK LANGUAGE

• Madina Xolmurod qizi Habiyaliyeva

  Author

This article examines the linguopragmatic features of artificial intelligence discourse in the Uzbek language. The growing use of AI-related terms such as sun’iy intellekt, neyrotarmoq, chatbot, generativ model, prompt and algoritm demonstrates that digital communication is rapidly changing the lexical, pragmatic and cultural structure of contemporary Uzbek discourse. The aim of the study is to identify the main pragmatic functions of AI discourse units, to describe their role in media, educational and everyday online communication, and to reveal how they influence communicative intention, social evaluation, trust and politeness. The research uses descriptive, discourse-analytical, linguopragmatic and contextual methods. The findings show that Uzbek AI discourse performs informative, persuasive, evaluative, directive, cautionary and identity-building functions. It also reflects code-switching, terminological adaptation, modernization of scientific vocabulary and the formation of new digital etiquette. The article concludes that AI discourse in Uzbek should be studied not only as a technical terminology system, but also as a socially active communicative phenomenon that shapes public attitudes toward technology, knowledge, innovation and linguistic culture.

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