THE USE OF DATA ANALYTICS IN DECISION-MAKING IN MID-SIZED COMPANIES

• Sardorbek Yunusaliyev

  Author

This study examines the role of data analytics in improving financial decision-making in mid-sized companies. In modern business environments, organizations generate large volumes of data that can support more accurate and timely decisions when properly analyzed (IBM, n.d.; Davenport & Harris, 2017). The research adopts a qualitative approach based on existing literature to explore the application of analytics in budgeting, forecasting, and cost control. The findings show that even basic analytical tools can improve decision-making quality and business performance. However, challenges such as limited resources and lack of expertise still affect effective implementation.

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