THE ROLE OF PERSUASIVE LANGUAGE IN BUSINESS PRESENTATIONS

• Dilnora Mirali qizi Baxtiyorova

  Author

Persuasive language is an essential component of successful business presentations in modern professional communication. Business presentations are not limited to delivering information; they are also designed to influence audiences, encourage decision-making, and promote ideas, products, or services. Persuasive communication techniques help speakers gain audience attention, establish credibility, and create emotional and logical connections with listeners. In global business environments, persuasive language plays a crucial role in marketing, leadership, negotiations, entrepreneurship, and corporate communication. This article examines the role of persuasive language in business presentations, the linguistic and rhetorical strategies used by presenters, and the impact of persuasive communication on professional success.

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